In fact, the map shows us that we have satisfactory coverage around the brand's own location (green triangle). The figures in the sub-areas first show the brand's own registrations, then those of the competitors and the difference between the two on the right.
However, we also see that the number of the brand's own registrations is decreasing in the more northern areas with drive-times over 15 minutes. In line with this, the performance of the competitor (yellow triangle) increases the closer it is to its location. In most parts of the area of influence, it even achieves higher numbers of registrations. This is an indication that the competitor can perform better here because of its proximity to the customer.
The analysis has shown that although the right models are sold here, performance weakens from a drive-time of more than 15 minutes to the dealer location. Targeted marketing campaigns in the more remote areas could help.